New Delhi, India –Signify (formerly known as Philips Lighting), the world leader in lighting, today launchedits latest TV advertisement campaign ‘Light your home smarter’ for Philips Hue in India. The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature. Thecampaign is aimed at building awareness for the smart lighting category in India and has been developed by advertisement agency Lowe Lintas.
The Philips Hue campaign is currentlyon-airon the Star Sports channel in India, during the ICC Cricket World Cup 2019, the most watched cricket event in the world. The company has also partnered with Star Sports as the presenting sponsor of the Cricket Live segment throughout the 45 days of the World Cup. The Philips Hue Cricket Live Show features cricket experts sharing their analysis of the match with the audience.Given the popularity of cricket in India, the company is confident that the campaign will enhance the target consumer’s awareness of Philips Hue.
Speaking about the campaign, Ipshita Chowdhury, Director, Marketing Communications, Signify Innovations India Limited said, “Philips Hue is a new-ageconnected home lighting product and these latest advertisement films do a great job in bringing alive the product’skey propositionslike wake-up feature, remote access and voice control. The campaign is designedbased onsharp consumer insights and emphasizes the consumer’s relationship with the product. Having made significant media investments for this campaign during the ICC Cricket World Cup, we are confident that the campaign will resonate with consumers.”
Philips Hue is a personal smart homelighting system that allows you to create the perfect atmosphere at home, whether you are throwing a dinner party, hosting a game night with friends, or relaxing and having “me time” after work. You can choose the perfect color for your room from amongst 16 million colors and any shade of white light offered by Philips Hue, and transform your everyday lighting into an extraordinary experience. Using the Philips Hue Sync App, consumers can synchronize the color and brightness of their Philips Hue lights with the on-screen action and sound of games, movies and music content.The combination of light and entertainment can significantly enhance the viewer’s experience, creating an incredible immersive experience.
Please click on the following links to view the complete TVC’s:
Philips Hue brand film: https://www.facebook.com/PhilipsLightingIndia/videos/1025015647693949/
Philips Hue Wake-up feature: https://www.facebook.com/watch/?v=440125720112356
Philips Hue Voice Control: https://www.facebook.com/watch/?v=2597950477098694
Philips Hue Remote Access: https://www.facebook.com/watch/?v=2296081247117766
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