Sony Pictures Networks India Private Limited, (SPN), has acquired the exclusive media rights forWorld Cup Kabaddi 2019, whichwill be held in Malacca, Malaysia from July 20 to July 28, 2019.The agreement with Malaysia Kabaddi Federationgives SPN the rights to televise the tournament on its sports channels across eight territories: India, Pakistan, Bangladesh, Sri Lanka, Nepal, Maldives, Bhutan and Afghanistan;and will also make it available on their premium video on demand (VOD) service, SonyLIV.
Kabaddi is India’s homegrown sport and amongst the more popular sports in the country. And it seems that the rest of the world is also catching up to its appeal. The inaugural edition of the World Cup Kabaddi will see participation from the top kabaddi teams and players from across the world including India, Pakistan, England, Poland, USA, Canada, Mauritius, Egypt, Australia and Kenya amongst others. World Cup Kabaddi 2019 will feature 32 men’s teams and 16 women’s teams competing for the title of world champions. In fact, this will be the first time that teams from five continents of the world will feature in a Kabaddi tournament of this magnitude and this will position kabaddi as a global sport not only in India but also around the world.
Indian kabaddi players have always delivered excellent performances at international platforms and audiences can expect a world class experience from top players like Sunil Jaipal, Naveen Kumar, Sandeep Chillar and Suresh Kumar amongst others at the World Cup Kabaddi 2019. Kabaddi enthusiasts will also witness prominentinternational players like Simon Kibura from Kenya, NahuelVIllamayor and Nahuel Lopez from Argentina, Filip Sesay from Poland to name a few who will represent their respective countries when they compete at the largest Kabaddi tournament that the world has ever seen.
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Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:
“The addition of World Cup Kabaddi 2019 to our portfolio augments the positioning of the sports cluster of Sony Pictures Networks India as a global multi-sporting arena with the best international content. We have always worked towards building a multi-sport viewing culture in India with our diverse sports portfolio of international tournaments and marquee events. Kabaddi is one of the more popular sports in the country and we are delighted to be the official broadcasters of an international tournament that positions kabaddi as a mainstream international sport.”
Ashok Kumar Das, President World Kabaddi and President Kabaddi Europe:
“The World Cup Kabaddi is the showcase event for the World Kabaddi, formed just over a year ago. Of the 50 odd members that we have, more than 30members are participating in the tournament, making it the biggest ever international kabaddi tournament ever held. We would like to thank Sony Pictures Networks India for believing in us and joining us in promoting the sports of kabaddi.”
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,? SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony ?????, the Marathi general entertainment channel;?SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute.
Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
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