The brand ropes in Vicky Kaushal for a campaignthat inspires people to celebrate moments of joy of their Yaars
YouTube Link: https://bit.ly/2X4N5OS
Bangalore, June 26th, 2019: McDowell’s No.1 Platinum Gourmet Snacks, the latest offering from the house of McDowell’s No.1 today launched its all-new campaign “Jashn Yaari Ka”. The campaign is an ode to Yaars who celebrate another Yaar’s successes and moments of joy.McDowell’s No.1hasalways been synonymous with capturing stories of “Yaari” through its engaging and captivating narratives focused on building deep friendships amongst masses in India.
To add to the campaign, the brand has signed up, the nation’s No.1 Yaarand heartthrob -Vicky Kaushal as the face of the campaign. Vicky will feature in the brand new TVC that captures moments from his life before he became an actor. From memories of tearing up his first engineeringjob offer to pursue acting to signing his first autograph at Cannes, the TVC beautifully recreates how his Yaars always stood by him and surprised him at moments he did not expect them to.A first for the brand, dabbling in savory foods, McDowell’s No.1 Platinum Gourmet snacks will include a range delicious Baked Ragi Chips, Flavored Almonds and more, making it the perfect partner for a celebration with Yaars.
Commenting on the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India said, "In today's world where we often resort to technology to acknowledge an important moment in our Yaar's life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their Yaars and McDowell's No. 1 Platinum Gourmet Snacks."
Quoting on the campaign, The Womb’s spokesperson said,“McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep Yaaris more than ever but are ironically not investing in them. And what you give, comes back to you. So, the campaign aims to inspire urban migrants to show large-heartedness when it comes to friendships. And what better time to do that than at a Yaar’s moment of joy. The icing on the cake was our discovery of an authentic moment from Vicky’s life, that we converted into a brand story.”
Agency Credits:
The Womb
Kawal Shoor – Founding Partner, The Womb
Navin Talreja – Founding Partner, The Womb
Suyash Khabya – Creative Partner, The Womb
Dhaval Jadwani – Business Partner, The Womb
Rohit Sharma – Planning Partner, The Womb
Richa Shah – Business Partner, The Womb
Production House: Nirvana Films
Director - Prakash Varma
Producer - Sneha Iype and Manjeet Bawa
About Diageo India
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff and Captain Morgan.
Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3500 employees, 51 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.
Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and performance, visit us at www.diageoindia.com. Promoting responsible consumption of alcohol is at the core of our business.
Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Celebrating life, every day, everywhere.
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