AB INBEV FORAYS INTO THE NON-ALCOHOL BEER SEGMENT IN INDIA ~LAUNCHES BUDWEISER 0.0; 0% Alcohol, 100% Budweiser~

Brewed with the iconic Budweiser recipewith zero alcohol

• Aims to foster inclusivity by offering consumer a choice to enjoy beer freely and responsibly 

• Available across E-commerce, modern retail channels and leading departmental stores

• Launched across top urban centers in the country along with the state of Gujarat 

• Priced at Rs. 80 for a 330ml Can and Rs. 90 for a 330 ml bottle

• In line withthe company’s Global Smart Drinking Goal to ensure at least 20% of the global beer volume to be contributed by no or lower alcohol beers 

India, 29th JULY 2019:World’s leading brewer, Anheuser-Busch InBev (AB InBev) today announced its foray in the Non-Alcohol beer segment here in India with the launch of itsfirst non-alcoholbeer, Budweiser 0.0. Brewed with the authentic character of its signature lager, Budweiser 0.0 is a high quality‘anyone anywhere’ beveragethat aims to foster inclusivity by catering to people who do not consume alcohol, openingup opportunities for them to discover the refreshing and crisp taste of the iconic Budweiser recipe. This introduction is in line with AB InBev’s Global Smart Drinking Goalstoensure that low and no-alcohol beer make up at least 20% of our global beer volume by 2025 and empower consumers through choice to enjoy beer freely and responsibly. 

The new variant is brewed using the iconic Budweiser recipe, with barley malt, choice hops, yeast, pure filtered water and the distinctive beechwood aging process; during the final stage of which the alcohol is removed through a special process to retain the taste that’s true to the standards of Budweiser. 

Commenting on the launch,Ben Verhaert, President - South Asia, AB InBev, said, “Budweiser is one of the fastest growing brands in the country and we are thrilled to add Budweiser 0.0 toour existing portfolio ofbrands here in India. While the market for non-alcohol beers is still nascent in India, as a leading brewer we see a great opportunity to grow this segment. The launch is in line with our Global Smart Drinking Goals to ensure that low and no alcohol beer make up at least 20% of our global beer volume by 2025. Beer is a drink of moderation and our objective is to offer our consumers various choicesto enjoy beer freely and responsibly.”  

Budweiser 0.0 will be available across modern retail channels and leading departmental stores in the top urban centers of the country -Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Pune, Kolkata as well as the prohibition state of Gujarat.

Commenting on this, Kartikeya Sharma, Vice President Marketing - South Asia, AB InBev opined, “We are deeply committed to making our patrons feel as included as possible by offering them avenues to enjoy the signature taste of the iconic Budweiser freely and responsibly. We are mindful of the growing demand for conscious choices and Budweiser 0.0, brewed with quality ingredients like all our beers globally, offers a great alternative. We are bullish on the future of this industry and look forward to witness what is in store for us.”

Budweiser 0.0 will be priced at Rs. 80 for a 330ml Can and Rs. 90 for a 330 ml bottle. You can now purchase Budweiser 0.0 here:Big Basket.

About Anheuser-Busch InBev 

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of wellover 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Castle®, Castle Lite®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Cristal®, Harbin®, Jupiler®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 175,000 employees based in nearly 50 countries worldwide. For 2018, AB InBev’s reported revenue was 54.6 billion USD (excluding JVs and associates). Visit us @ www.ab-inbev.com