An Initiative by Canara HSBC Oriental Bank of Commerce Life Insurance
New Delhi, 30th July 2019: Canara HSBC Oriental Bank of Commerce Life Insurance launched its flagship initiative “meformycity” in Delhi today. The initiative, which came to life in 2018, aims to make our cities clean and beautify its walls through graffiti art. The initiative reached 10 major cities in 2018 and received a phenomenal response.
Continuing the journey with much vigor and energy, in 2019 the initiative will focus on key railway stations across India. Our railway stations being the all important gateway to our cities, the company aims to conserve and beautify the railway stations through graffiti art on its walls depicting the culture of our cities. The initiative will also create installations during the process of beautification.
While the initiative was launched on 16th July on Social Media, the first railway station which was revealed is Hazrat Nizamuddin Railway Station, New Delhi. The graffiti at Hazrat Nizamuddin railway station also aims at educating the passengers and audience at large about the importance of cleanliness and hygiene in our everyday lives.
In 2019, the initiative will cover 12 prominent railway stations across the country with a promise of giving back to the society and our cities. A creative campaign has also been launched on social media handles of the company and various digital platforms depicting the message 'Mera Shehar, Meri Pehchan'. Delhi being one of the first cities in the campaign will see 4 beautifully painted walls of Hazrat Nizammudin railway station.
Mr. Anuj Mathur, MD & CEO, Canara HSBC Oriental Bank of Commerce Life Insurance says, “Meformycity is one of our heartfelt campaigns; from the very first day of launch we have witnessed an overwhelming response across the nation. Now, #meformycity 2.0 is an extension to our dreams of keeping cities and environment clean. Through this we aim to spread the message to 12 cities and sensitize the citizens about the importance of cleanliness and hygiene. This campaign has given us the opportunity to encourage the people within and outside the organization to participate and contribute their bit to make a positive change in the society.”
In India, 11 famous railway stations across the nation in addition to Delhi will see some beautiful graffiti’s painted on different walls. Railway stations of Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore, Patna, Ahmedabad, Lucknow, Bhubaneswar and Jaipur will be beautified with graffiti art.
About Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited
Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited was launched in June 2008 and is jointly owned by two of India's largest public sector banks – Canara Bank (holding 51%) and Oriental Bank of Commerce (23%) – and HSBC Insurance (Asia Pacific) Holdings Limited (26%), the Asian insurance arm of one of the world's largest banking and financial services groups – HSBC.
Canara HSBC Oriental Bank of Commerce Life Insurance Company is committed to more than just giving back to the society or community within which it operates and focuses on doing well by doing good.
The business of Life Insurance is all about social security and protection i.e. aimed at the well being of human beings and the society as a whole. One of the five core values of the Company is Corporate Citizenship which stresses the fact that businesses and markets are essentially aimed at the welfare of society and thus complement each other.
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