Bengaluru, India – 15 July, 2019: Kottaram Agro Foods, the parent company of Soulfull, the delicious millet based snacking brand, has been awarded as ‘The Promising Agro Start-up’ by National Bank For Agriculture & Rural Development (NABARD) for their exceptional work in reinventing millets and transforming them into consumer packaged foods. Their initiatives have helped both farmers and consumers alike. Kottaram Agro Foods’ contribution has given a boost to the farmers to grow millets which has multi-fold benefits to the farmers, the consumers and the ecosystem. Mr. Prashant Parameswaran, Founder, CEO and MD of Soulfull was felicitated by Sri Anurag Singh Thakur, Minister of State for Finance & Corporate Affairs on NABARD’s 38th Foundation day Seminar which was held on 12th July, 2019 at Stein Auditorium in Delhi.
NABARD is an apex Indian development financial institution of the Government of India with a mandate for providing and regulating credit for the development of agricultural industries. With a vision of promoting integrated rural development and prosperity NABARD recognizes and awards selected corporate houses whose work directly contributes to the improvement of the agricultural and other small-scale industries resulting in rural development. The facilitation of winners is a tradition of NABARD that takes place on their Foundation Day every year.
Delighted with the recognition, Mr. Prashant Parameswaran, Founder, CEO and MD of Soulfull said, “We are ecstatic to receive the prestigious recognition from NABARD for our contribution towards the sustainability of the Indian agricultural ecosystem. We feel extremely encouraged to continue our work towards lending support for the growth of the farmers, and in turn drive innovation to make millets relevant for our 21st century consumer. We are very grateful to NABARD for this honour and will continue to do our bit in ensuring the benefit of the ecosystem.”
For the past 7 years of existence, Soulfull has created more than 20 innovative products making uses of the humble grain-Ragi and other millets. Currently, the brand is present in 25 cities across India in all major Modern Train outlets and supermarkets and plans to expand to about 2, 00,000 stores across India in the next one year.
About Soulfull:
Established in 2011, Kottaram Agro Foods with its flagship brand- Soulfull has reinvented the humble grains- millets to create a product which is honest, relevant and convenient for the 21st century consumer. Currently, Soulfull has a range of millet based snacks and cereals such as RagiFlakes, Ragi Bites, Loopies, Masala Oats, Millet Muesli, Desi Muesli and Smoothix for consumers to enjoy healthy meals and guilt free snacking. Soulfull believes in creating products that give consumers the power of traditional ancient grains which are gluten and preservative free. Being strong believers in sustainability, most of their products contain Ragi sourced from local farmers in Karnataka allowing them to create products with less water, support the earth and community. Soulfull truly stands by the concept of Made in India, Made of India, and Made for India. Here’s the link to the website - https://www.soulfull.co.in/
Comments
Post a Comment