Deepika Padukone shows some “zidd” in Britannia Good Day’s latest TVC

Deepika Padukone shows some “zidd” in Britannia Good Day’s latest TVC

Bangalore, 26th November: In today’s world where we rather persistently chase money and fame, we forget to chase happiness with the same zeal. Is the path to happiness really a challenge or is it actually refreshingly simple? This is the crux of Britannia Good Day’s new campaign. The brand ropes in leading Bollywood actor, Deepika Padukone to nudge people to reprioritize their goals and chase the real deal, and conveys it simply as “Khushiyon ki zidd karo”. The message: If you resolve to stay happy and pursue happiness, then every day can be a Good Day.

The film unfolds with a group of kids asking a shopkeeper for Good Day and being shooed away as they are not carrying money. Deepika, the daughter of the shopkeeper, calls them back and a friendly banter begins on what the kids can pay her in exchange for their favorite Good Day. Watch the TVC link below to know how the “Khushiyon ki zidd” story plays out.

Commenting on the campaign, Mr. Vinay Subramanyam – Head- Marketing, Britannia Industries Limited said “Isn’t it interesting that in our daily interactions, the parting wish to people is always a “Good Day”, no matter how your own day is panning out. This little, universal insight inspires the work we do on Good Day. The core idea of Good Day has always been about happiness and Khushiyon ki zidd karo is the brand’s point of view in context of today’s social reality.  This campaign is also backed with new product packaging bringing alive the richness and abundance of ingredients with bolder & stronger branding.”

Deepika Padukone, Happiness Ambassador said, “Simple and honest emotions and gestures can go a long way in breaking boundaries and bringing people together. Having been part of Britannia Good Day's journey, I look forward to taking our next steps in spreading joy and happiness within communities.”

Prasoon Joshi, Executive Chairman and Regional ED AP, Chief Creative Officer, McCann World Group

“The concept of this Good Day campaign is very dear to my heart, especially because it has the potential to infectiously inspire people to not give up and keep trying for a happier world-for all. It’s nuanced in craft; be it direction, acting, the music or the lyrics which am sure will resonate with many”

Campaign Credits:

Agency: McCann World Group, Bangalore

Ex-Chairman and Regional ED AP, Chief Creative Officer: Prasoon Joshi

Creative team: Puneet Kapoor, Ajith Emmanuel, Unnikrishnan, Pulkit Khandelwal

Account Management: Dileep Ashoka (Ex-VP, South), Sharon Varghese, Mayurakshi Chatterjee, Rakaah Chatterjii, Zenia Rodrigues

Planning: Jitendra Dabas (Chief Strategy Officer), Rasika Fernandes

Films: Crystal Carvalho 

Britannia Industries Limited Credits:

Vinay Subramanyam – Head of Marketing

Priyadarshini Kapoor- Category Manager

Vivek Kataria- Product Manager

TVC Link: Britannia Good Day- Khushiyon Ki Zidd Karo

Britannia Company Profile-

With a 100-year legacy and a turnover of over INR 10000 Cr, Britannia Industries is India’s leading biscuit manufacturer, also present in many other food categories and with a growing presence across the globe. Cherished by many generations of Indians, Britannia produces India’s favourite brands like Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts and others and is present in over half of Indian homes. Britannia’s portfolio of products expands beyond biscuits and includes dairy, cakes, rusk and breads. The company is present in more than 60 countries across North America, Europe, Africa, South East Asia and GCC and is growing at the pace of 1 new geography a year, in terms of local manufacturing operations. Britannia and its flagship brands are routinely voted amongst India’s most trusted, valuable and popular brands in various Consumer and Industry surveys conducted by prestigious organizations like Millward Brown, IMRB and WPP Group, among others. Britannia takes pride in staying true to its vision of ‘Eat Healthy, Think Better’. It is India’s first Zero Transfat food Company and 47% of its product portfolio is fortified with essentials micro-nutrients. Britannia believes that ‘Taste & Trust’ are its sobriquets and constantly endeavours to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!